KN Regional Marketing Manager(APAC)

Location CN-Off-site
Posted Date 3 months ago(3/24/2021 10:55 AM)
Job ID
2021-6865
# Positions
1
Category
Marketing
Position Type
Regular Full-Time

Overview

The Regional Marketing Manager provides leadership within the department and works with the team to support the company’s strategic goals. The manager oversees marketing projects, events and trade show activities from conception and development to completion, negotiates contracts, and determines ROI on various events, and ensures objectives are ccomplished within prescribed time frame and parameters. The role fulfills significant project management needs in the areas of marketing, communications, and/or public relations. They are responsible for researching, developing, implementing and measuring strategies and tactics related to departmental projects, with additional responsibility for personnel direction, oversight, and development. The position is considered to be a “hands-on” role, involved in day-to-day operations.

Responsibilities

ESSENTIAL FUNCTIONS:

  1. Actively involved in strategic plan development and execution.
  2. Work with marketing and regional leadership collaboratively to create, manage, and implement cross-organizational, integrated marketing strategies such as product launches and promotional product plans.
  3. Support Product Management teams in the development of market, competitive, and customer insights
  4. Conduct market research and analysis to determine market share and other relevant business environment indicators of current and future products; conduct market forecasting, marketing trends and implications; monitor competitive environment including competitor products and product reviews
  5. Developing ROI and reviewing the ROI success and analysis with strategic recommendations for future and present to leadership.
  6. Significant contributor to maximize Kemin’s marketing, communications, and/or public relations efforts and to execute specific assignments within the strategic plan which help to drive market share and industry growth.
  7. Responsible for shaping communication strategy for the business.
  8. Manage internal and external materials and communications which increases marketing effectiveness and help build and create brand and/or product awareness.
  9. Manage marketing, public relations, and communication efforts, and develop advertising and literature, ensuring maintenance of a consistent corporate image throughout all promotional materials, communications, and events.
  10. Develop communications plans for corporate initiatives, including writing content and the execution of press releases, employee communications and external corporate website material, bulletins, sales/marketing materials and other collateral, presentations, tradeshow materials, articles and trade publications, news releases/announcements, and/or blogs.
  11. Develop internal and external presentations.
  12. Manage public relations efforts including proofreading, creative, promotional materials, and outreach activities.
  13. Must be able to execute responsibilities with regular autonomy and little direction.
  14. Act as overall project manager, tracking projects from conception to conclusion. This involves developing and managing projects, including budgets and strategies, special
    events, timelines, media and editorial activities.
  15. Research, identify, recommend, and implement new marketing-related technologies and strategies which drive future initiatives.
  16. Coordinate communication plans with outsourced agencies, including promotional activities,print/media, sale, and mail activities.
  17. Work with media sources including video, audio, print, and digital.


OTHER FUNCTIONS:

  1. Provide ongoing improvements to increase department’s value to Kemin.
  2. Participate on cross-functional teams leading to the launch of meaningful new products.
  3. Work with outside agencies and vendors and negotiate contracts with vendors.
  4. Occasionally attend shows to represent Kemin to customers and other audiences.
  5. Assist in the creative development for layouts and designs of logos, advertising, marketing collateral
    and other published material in print and online.
  6. Prepare marketing activity reports.
  7. Participate in the Product Innovation Process to help drive products through the process to launch.
  8. Develop and implement various forms of interactive media, including but not limited to website enhancements & implementation, program development and execution, Internet Ratings & Reviews,social networking/online communities, search engine marketing.
  9. May also discover and evaluate competitive information, organize and maintain key databases.
  10. The position has a variety of budget management responsibilities, and has dotted-line personnel supervisory/management responsibilities.
  11. Direct decisions on policies, personnel decisions, salaries, and budget responsibility.
  12. Other job-related duties as assigned.

TRAVEL: Up to 15% domestic and international travel.

Qualifications

MINIMUM EDUCATION (including licenses, certifications, designations, etc.):

 

  1. Master’s Degree/MBA with an emphasis in Marketing, Communications, Journalism, or Public Relations (specific background is dependent upon position focus) with 2-5 years of related corporate experience;
  2. Bachelor’s Degree, preferably in Marketing, Communications, Journalism, or Public Relations (specific background is dependent upon position focus) with 5-7 years of corporate experience;
  3. Associates Degree with 7-10 years of corporate experience;

o Europe - National degree with 5-7 years of corporate experience;
o Asia - Associate Degree with 5-7 years of corporate experience;
o Brazil – University degree with 5-7 years of corporate experience.

 

4. Additional related experience may substitute.

 

ESSENTIAL SKILLS & EXPERIENCES:

  1. Minimum of 3 years of previous corporate or agency experience in marketing/advertising,communications, and/or PR. Experience in one of the life sciences is also preferred.
  2. Excellent organizational skills and project management skills with the ability to set priorities and handle multiple projects efficiently in order to meet deadlines.
  3. Must have a solid understanding and adherence to the Servant Leadership philosophy.
  4. Must have experience managing and developing a team.
  5. A reliable, flexible, self-starter with strong initiative and the ability to maintain a professional demeanor while working under pressure as there is a high level of accountability for one’s work.
  6. High attention to detail, high accuracy, and analytical abilities.
  7. Energetic and business-minded with the ability to provide marketing leadership, set priorities,delegate responsibilities, and meet timetables.
  8. Experience as an effective marketing manager, project team player, leader and motivator; and the ability to present ideas effectively and communicate well with customers, vendors, peers and all levels of management.
  9. Demonstrated achievement of meeting marketing objectives.
    Strong marketing, leadership, and interpersonal skills with the ability to work effectively in a diverse team environment.
  10. Excellent verbal and written communication skills, problem-solving skills, and critical-thinking skills.
  11. Solid financial skills with the ability to analytically evaluate and understand budget costs.
  12. Advanced PC knowledge with MS Office and/or Graphics software desired.
  13. Must have a marketing mentality combined with marketing training and experience as it relates to marketing products in the industry, with the ability to gather key information and translate into an exceptional promotional piece.
  14. A high degree of personal motivation, a desire to make an immediate contribution, and possession of a distinct sense of urgency.
  15. The position requires the ability to gather information and take the initiative to make decisions when deadlines occur.
  16. Ability to develop and maintain effective strategic relationships with key partners including external agencies, freelancers, media, and technology companies. The role is responsible for building
    relationships with major trade publication editors to position Kemin as an advisor and content source for technical and industry issues.
  17. Must have at least 4 years of hands-on experience of various forms of interactive media, including but not limited to content management tools, website enhancements & implementation, program development and execution, Internet Ratings & Reviews, social networking/online communities,search engine marketing along with a deep understanding of the latest online marketing
    technologies, techniques and best practices.
  18. International experience desired.
  19. Ability to adapt to a changing work environment and stay on top of latest online technologies,techniques and best practices.

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