Strategic Marketing Manager

Location IT-Veronella
Posted Date 1 month ago(10/19/2020 2:23 AM)
Job ID
2020-6513
# Positions
1
Category
Marketing
Position Type
Regular Full-Time

Overview

The Marketing Manager is a global strategic marketing position responsible for the marketing strategy for designated products and platforms. This position requires the understanding of market intelligence and how to translate insights into strategic decisions. It involves the creation of strategies and market plans which allow Kemin to grow the sales and profitability of the assigned product line(s), implementing a product development process, reducing product cost, and ensuring worldwide product standards.  They work-cross functionally throughout the company to achieve financial and customer objectives.

Responsibilities


  • Responsible for the formulation and implementation of the marketing strategy for the product groups in conjunction with the Business Unit President
  • Manage key strategic information, and work collaboratively with a diverse staff team to create, manage, and implement cross-organizational, integrated marketing strategies such as product launches, product positioning for new and existing products, and promotional product plans.
    · Execute product strategies and initiatives, set product and pricing strategy, as well as pricing and volume discount schedules in order to produce the highest possible long-term market share and profitability.
  • Conduct extensive market research and analysis to determine market share and other relevant business environment indicators of current and future products; conduct market forecasting, marketing and economic trends and implications; monitor competitive environment including competitor products, product reviews, and market segmentation.
  • Translate research data into product performance updates, technical bulletins, and sales/marketing materials.
  • Provide marketing expertise, support and education to the commercial team for successful sales outcomes.
  • Work closely with the global marketing team to optimize efficiencies and synergies.
  • With consultation of marketing director, marketing staff, and the commercial team, develop, publish and communicate the annual marketing plan for assigned products.
  • Work with the cross-functional team to develop portfolio and pricing strategy to maximize market share and profitability.
  • Maximize market share and gross margin growth for product line(s) on an annual basis, and meet or exceed revenue and gross margin targets for product category.
  • Develop and provide input to reports that track and measure key performance indicators.
  • Participate in the Product Innovation Process through new product concept submissions as well as championing products through the process to launch.
  • Participate on cross-functional product development teams leading to the launch of meaningful new products.
  • Assist in developing customer strategy with commercial team.
  • Work with Research and Development and Technical Services to further strengthen product story through product research initiatives.

 Others:

  • Work with regulatory affairs to prepare and execute plans that support market expansion. ISO-222 Rev. 1 08/01/2010
  • Develop and manage a consistent corporate image throughout product lines, promotional materials, and events.
  • Work closely with the global marketing teams to optimize efficiencies and synergies.
  • Coordinate product application studies with R&D and Technical Services to further strengthen product story through product research initiatives.
  • Train sales staff on product(s).

 

Qualifications

Bachelor Degree, preferably in Marketing, or one of the life sciences, (specific science background is dependent upon position/product focus) with 5-7 years of related experience;
· Masters of Business Administration (MBA) with 3-5 years of experience is preferred.
· Additional related experience may substitute.

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