The Product Manager (PM) is responsible for the overall management and marketing strategy for designated Monogastric Intestinal Health products, supporting the span of those products’ lifecycle. This involves the creation of strategies and market plans which allow Kemin to grow the sales and profitability of the assigned Monogastric products under Intestinal Health (IH) platform, currently not limiting to Probiotics, Phytogenic Polyphenol, Essential Oils, Organic Acids, Immunomodulant products and Farm Health Water Series products (in farm application). This would include implementing a product development process, reducing product cost, and ensuring worldwide product standards.
The PM manages, promotes, directs, plans, and coordinates activities for the assigned product lines, coordinating a synergy with the related Intestinal Health product team members to ensure the product line objectives are accomplished within prescribed time frame and parameters, gathers and prioritizes product and customer requirements, and works cross functionally throughout the company to achieve financial and customer objectives. This position also includes a focus on the Intestinal Health platform, supporting the marketing and promotion of Kemin in the area of Monogastric Intestinal Health and the subset of Antibiotic Free (ABF) production.
The PM provides direction and vision for the products they are responsible for. It is considered to be a “hands-on” product management and sales support position who plays a very active role during the implementation and execution of the strategies and market plans, working with Swine and Poultry Technical Services and the Research & Development team to test and provide product efficacy data; setting product strategy and pricing; training the Sales staff; developing and communicating target markets, customer positioning and product promotional plans; developing annual market plans and achieving overall sales and gross margin growth targets for the product category.
The function and focus of this PM is on Monogastric markets in the Intestinal Health segment and reports to the Product Manager leading the Intestinal Health platform.