Associate Product Manager - Food Technology

Location: Chennai 

Position Objective: 

Manage the product lifecycle for food ingredient products while integrating business analysis, strategic marketing and digital marketing effort. This role will drive product strategies, develop go-to-market plans, and manage digital marketing initiatives to fuel business growth and achieve regional goals.

Major Responsibilities:

1. Portfolio Management and Development:
   • Oversee existing product portfolios, evaluate performance and identify opportunities for improvement.
   • Develop go-to-market strategies for successful product launches and market penetration.
   • Collaborate to strategize and execute product lifecycle management.
2. Innovation & Expansion:
   • Work on innovative solutions and strategically expand product offerings.
   • Conduct market analysis to support market penetration strategies.
3. Business Analytics & Data Management:
   • Gather, document, and prioritize business requirements.
   • Analyze process and data to identify improvement.
   • Oversee data management activities and CRM databases activities.
4. Marketing & Communication:
   • Develop and execute strategic marketing initiatives and campaigns, including digital channels.
   • Conduct market research to understand trends, target segments, and competitive landscape. Using gained insight to develop product and marketing strategies.
   • Develop a consistent corporate image and manage external communications.
5. Project Management:
   • Lead projects, ensuring timely delivery and alignment with business objectives.
   • Train/support sales team on product features and positioning.
6. Regional Strategy and Financial Performance:
   • Drive & optimize regional business strategy and financial performance.
   • Support 5-year business planning and execution.
7. Pricing and Supply Chain Management:
   • Develop and monitor regional pricing strategies.
   • Contribute and optimize quality management, supply chain optimization, cost control and toller development.
8. Customer and Stakeholder Engagement:
   • Build and maintain strong relationships with internal and external stakeholders.

Gather feedback to drive business improvement

• Education: Bachelor’s degree in Marketing, Data Analytics, Business Analytics, Food Chemistry or a related field.
• Experience: 3+ years in portfolio/product management, business analysis and/or strategic marketing, Experience in B2B Digital Marketing and Food Ingredient space is a plus.
• Technical Skills:
• Proficiency in data visualization tools (e.g., Power BI, Tableau).
• Advanced Excel skills.
• CRM experience is a plus.